Reaping the benefits of social media
The growth of social media has impacted the way organisations communicate and plan their integrated marketing campaigns. As it is different from traditional marketing strategies, it is important to know how to structure and manage social media to use it to your advantage.

ST701 Workshop 2

Tuesday, 20 September 2011
9am to 5.30pm, SPH New Centre
(Address: 1000 Toa Payoh North)

Integrating Social Media within Overall Marketing Communication
When social media is part of an integrated communications and marketing strategy, it can help to build better online relationships, manage and strengthen your brand, and enhance your overall online position. Done properly, blogs, Facebook, Flickr, MySpace, Twitter and YouTube can be used to create a band of loyal followers.

Participants will learn:
  • The role of social media in the marketing communications mix
  • Social media concepts and deployment strategies
  • The repercussions of poorly managed social media integration
  • To be aware of sustainability issues with social management programmes
  • How to get on the social bandwagon

Trainer: Manoj Sharma

Trainer: Amit Kumar
With his experience in IT and having a good grasp of IT-related adult-learning theories and techniques, Amit simplifies every process and illustrates how IT can be used as a tool for efficiency and productivity.


Workshop Fee:
ST701 Member :$449 with GST
Non-member :$519 with GST


Who should attend:
Executives, Professionals in Advertising, Marketing Communications, Marketing Planning, Brand Management and Promotions who are responsible for Internet marketing solutions for their organisations or clients.

Register as an ST701 member for FREE on jobs.st701.com to enjoy the discounted fees.

Sign up for workshop now. (payment by credit card only)

Click here for company sign-ups

For further enquiries, please email st701@sph.com.sg or call 6319 5979 / 6319 5923 (office hours only)
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