The growth of social media has impacted the way organisations communicate and plan their integrated marketing campaigns. As it is different from traditional marketing strategies, it is important to know how to structure and manage social media to use it to your advantage.
ST701 Workshop 2
Tuesday, 20 September 2011
9am to 5.30pm, SPH New Centre
(Address: 1000 Toa Payoh North)
Integrating Social Media within Overall Marketing Communication
When social media is part of an integrated communications and marketing strategy, it can help to build better online relationships, manage and strengthen your brand, and enhance your overall online position. Done properly, blogs, Facebook, Flickr, MySpace, Twitter and YouTube can be used to create a band of loyal followers.
Participants will learn:
Who should attend:
Executives, Professionals in Advertising, Marketing Communications, Marketing Planning, Brand Management and Promotions who are responsible for Internet marketing solutions for their organisations or clients.
Register as an ST701 member for FREE on jobs.st701.com to enjoy the discounted fees.
Sign up for workshop now. (payment by credit card only)
Click here for company sign-ups
For further enquiries, please email firstname.lastname@example.org or call 6319 5979 / 6319 5923 (office hours only)