ST701 provides SEM services as a form of internet marketing by promoting websites through paid advertisement, contextual advertising in search engines and their networks. In the use of SEM, sponsored listings with relevant keywords can serve to drive highly qualified sales leads to a website / your business. Not only are results are 100% transparent, measurable and accountable, this performance-based online advertising channel is also cost-effective (based on the pay per click / PPC model).
Within the PPC model, there are 3 kinds of payment methods – cost per click (CPC), cost per thousand impressions (CPM) and cost per acquisition (CPA). With SEM, advertisers will typically bid on keywords using CPC payment as they will only be charged when someone click on their ads.
There are two kinds of networks – the search network and the content network. For the former, your ads are triggered by targeted keywords and will appear under the sponsored listing in the search engines and their search partners. For the latter, your ads will appear on content sites which have opted in to the search network. It is often referred to as contextual targeting as your ads will only appear on sites that are relevant to your ads.
By subscribing to ST701’s SEM services, businesses can benefit from the following:
- Instant exposure
- Drive highly qualified and targeted traffic to your website through relevant keywords and ad copies
- Tailored call-to-action
- ROI-driven action which helps to increase sales leads and conversion
- Able to target previously misspelt brand/product names and lifestyle keywords
- Effective for tracking special promotions that take place within a specific time frame
- Beat competition and dominate your industry
ST701 also provides Search Engine Optimisation (SEO) services. This method of improving the visibility of web pages so that they can rank higher in natural (organic) results of search engines (SERPs) involves complex fine-tuning of one’s website so SERPs like Google and Yahoo can crawl and index web pages effectively and bring about increased traffic. Usually tagged to fixed costs with unlimited clicks that give you the 24/7 visibility and online presence, this is an economical approach to achieving results.
By subscribing to ST701’s SEO services, businesses can benefit from the following:
- Increase visibility and traffic for your website
- Long term cost effective strategy
- No payment for clicks (free listings)
- Continuous exposure regardless of budget
- Increase brand awareness
- Improve user journey on your website
Additionally, ST701 uses Google Analytics (GA) as a free tool to help track info about the way visitors discover, use and interact with your website, plus measure the performance of keywords in order to evaluate the success of a (search marketing) campaign.
GA can help you track results all the way down to keywords levels, showing how much traffic each of the keywords bring to your website. A GA URL builder will enable you to input tracking codes into other search marketing campaigns via Yahoo or MSN platforms, too.
While GA is able to track your performance, analysing results takes time and effort. With an experienced analytics team, we are able to help make the best online marketing strategy with the tracking info.
By subscribing to ST701’s analytics services, businesses can benefit from the following:
- Successful, ROI-focused campaigns with valuable conversion tracking
- Measurable results from online marketing efforts
- Understand visitors’ behaviours and using it to your advantage - able to identify popular pages and links in your website through visitor’s interactions
- Able to identify keywords visitors are using to find your website
- Able to improve your website based on the tracking info
Contact our sales team to find out how you can advertise with us. Details are available at our Contact Us page.