Reach & Audience
A distinctive feature of the Internet is its widespread availability. At any given time, any Web site is immediately accessible by people all over the world. Here in Singapore, as it is in New York on the other side of the world, the World Wide Web is bustling with unceasing activity.

Combine this 24 x 7 paradigm with a worldwide Internet population of over one billion users surfing more than 8 billion Web pages, and you’ll get an appreciation of the reach on online advertising.

On the local scene, Internet dynamics are just as vibrant. Singapore has one of the highest Internet penetration in the Asia Pacific region, which still continues to grow. (source: IDA Singapore)

In February 2009, over 2.5 million people in Singapore age 15 and older accessed the Internet, consuming an average of 1,785 pages of content and accessing the Internet at an average of 21 hours per person. (Source: comScore).

Internet Usage Statistics
According to the Neilsen Singapore Media Index 2008, approximately 82% of Singaporeans above the age of 15 have access to the Internet. Out of these, the vast majority of 74% access the Internet at least once a day.

Goods and services purchased online include travel products, apparel, entertainment services, computer software and many others.